Skills at the Junior SEO Specialist level:
-Computer skills and network
-What is a website,Pagerank, proxy server, structural data
-What are the URL parameters in the Google search engine
-What is Hosting, Domain
-FTP client (what is FTP, Scure FTP)
-HTTP / HTTPS / HTTP2,
-Internet browsers
-Server's responses and be able to analyze and verify them,
-Google penalties for violating the guidelines and know the differences between them,
-Important updates of the Google
-Google's ranking factors (the most important ones) and search engine guidelines
-How it all works keywords in the search engine,
-Google courses (GAIQ, Ads)
-Office suite - Excel, Docs
-Content marketing
-On-page SEO
-HTML
-CSS
-JavaScript (Basic)
-Google Analytics (Basic)
-Google Tag Manager (Basic)
-Google My Business
-SEO tools support
-Navigating the most popular CMSs, eg Wordpress
-The ability to speed up page loading, reduce the weight of photos, how the browser cache works, what is css sprite, interpret the results provided by these tools
-keyword analysis using of free and paid tools
Skills at the Senior SEO Specialist level:
-Making marketing strategy
-ON-page SEO (advanced)
-OFF-page SEO - Linkbuilding (advanced)
-HTML
-CSS / SASS
-RWD
-JavaScript
-CORS
-API
-Knowledge of frameworks (AngularJS, Backbone, Bootstrap, -Foundation and Vue.js)
-Accessibility
-RegExp
-PHP
-Python
-NPM / YARN
-Github
-UX and UI
-Google Ads
-Google Tag Manager
-Google Analytics
-Content marketing
-Excel
-SQL
-Navigate through popular CMS sites and stores.
-Keyword analysis
-Conducting trainings
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